With all the (predictably) negative publicity the English media as given England’s 2018 World Cup bid, it’s good to see something creative, entertaining and fun to share come out of the woodworks ‘supporting’ the bid.

npower, also the official energy provider to Wembley stadium, has launched a new TV ad to support the FA’s ‘Back the Bid 2018’ campaign for England to host the World Cup. You should see the ad yourself (below) before you think of writing this off as just another lame PR stunt.

To support the bid, npower are also running a competition to Win Free Home Energy, worth £1250 a year until 2018. To enter the competition, participants can visit http://www.npower.com/handofdog.